Hi! I’m Simi – creative copywriter, TV gremlin & all-round icon 💜
It's kinda strange, but I love typos. They build character. Make for some funny misunderstandings. Keep you humble. But they’re also splattered in supermarket packaging, job descriptions and in every menu on the planet. (Seriously. Hand me a menu and I'll spot it within 2 secs). Try me.
I don’t really like talking about my achievements. Most LinkedIn posts give me the ick. I find posing for pics super uncomfortable.
And... I call myself a writer, but I haven’t touched my screenplay in about a year. Sad!
If I could do anything?! My dream job would be to write the labels and captions for artwork in exhibitions and museums. Can't believe people get to do that. The dream!!!
How I fell (face first) into copywriting
I graduated with a Bachelor of Communication (Journalism) from RMIT University in 2018.
I was set to join the newsroom and eventually become an investigative journalist, but after 30 rejected job applications I fell into freelance copywriting instead.
Face first.
Did I know what I was doing? I mean, do any of us?
After working full-time for a short period and kind of ~dying inside~ I found my way back to academia and spent the next 2.5 years studying a Master of Creative Writing, Publishing and Editing at the University of Melbourne.
Fast forward to the good part, where I’ve been working part-time for a super fun copywriting studio, and ~freelancing~ on the sweet side.
Still think I would’ve made a great investigative journalist.
Maybe one day.
Anyway. If the NGV wants to hit me up… you know where to find me.